Continuous quest for new ideas part of our DNADavid Patrick
A recent marketing survey of clients by Reardon Smith Whittaker reveals that the reason most of them review their agency arrangements is the lack of new ideas from their incumbent agency. Our role as marketers is to continuously look at ways we can improve what we do and find new ways of helping to promote our clients’ business. Much of what we do is measurable and it’s this transparency that keeps us on our toes, looking for new ways to do things better. Martin Silcock describes the agency role as one of being an ‘ideas house’ and I think that’s an apt way of looking at it.