Helping to keep mums and dads on the roadDavid Patrick
Parents and families in Sheffield are benefitting from discounted MOTs and servicing thanks to the latest Yes initiative. Our team developed a family-friendly promotion designed to raise awareness of Halfords Autocentre and drive new business from mums and dads who are looking for great service and value for money from a local garage.
In targeting parents, we worked with local pre-school childcare providers to encourage them to distribute promotional leaflets directly to parents. And as we believe in practising what we preach, we’ve been on the ground ourselves sporting our Halfords Autocentre polo shirts and joining the distribution teams handing out leaflets to families at shopping centres local to each of the Autocentres.
The good news is that this community based approach is already driving new customers into Halfords Autocentres and keeping Sheffield’s families on the road. And with circa 260 Halfords Autocentres nationwide, we’re sure that our parent promotion will be coming to a location close to you soon…which probably means that we’ll be there too!