Encouraging Facebook use at workDavid Patrick
According to Nucleus Research, 77% of employees who have a Facebook account use it at work. Whilst this can hamper productivity, a report from the BBC encourages the controlled use of Facebook to encourage employees to network and communicate with each other.
We at Yes Agency are positively encouraged to use Facebook at work. Largely because many of our clients are using this medium as a powerful engagement tool to develop a stronger relationship with their customers.
For our client ConstructionSkills, we have even used Facebook search to help reach out to displaced apprentices and alert them to a scheme which offers an incentive to employers to give them another chance to complete their construction apprenticeship.
So, it’s important for us to explore the infinite potential that Facebook, LinkedIn, Twitter and many other social networks provide us with.
That’s our excuse anyway.