Going Green for the Good of the IndustryDavid Patrick
The DMA’s Going Green in Manchester event last week posed a few interesting challenges for the attendees. Although as an industry we are only responsible for 2% of household waste, we are being placed under increasing scrutiny. As such, if we’re not whiter than white, we are exposing our trade and our colleagues to legislative pressure.
One thing we can all do to help our industry is to encourage recipients of our direct marketing print to recycle their unused mail, validate our data as much as possible and only mail those contacts that we are confident will yield the least wastage. So, not only can we do our bit to save the environment, we can also save some costs and save the future of our industry.