Helping to widen participation in higher educationDavid Patrick
Universities are currently announcing their tuition fees for 2012 with many choosing to charge the maximum of £9,000 p.a. In order to get permission to charge the highest tier of fees those universities need to demonstrate how they will contribute to widening participation in higher education particularly among lower income families.
Most are doing this through bursaries and scholarships as well as waiving fees to those from more disadvantaged backgrounds. The challenge for many higher education institutions will be how to communicate the benefits of higher education and the support available to those who are going to be even less inclined to consider going to university in future.
This is where our approach to community marketing can make a huge difference. We work to get to the heart of disadvantaged communities to understand what specific barriers exist for their young people. We then tailor the university’s message to engage more effectively with those prospective students. Drop us a note to find out more about our community marketing package for widening participation.