House tripDavid Patrick
At the agency we like to practice what we preach. Since a core audience for us is the community featured in Channel 4’s Shameless, we are determined to get as good an understanding of them as possible. We’re starting with a series of events to get under their skin – our first outing is to Gala Bingo where we’ll be dusting off our bingo blotters and hoping to win more than just a windfall. The only bone of contention is that if one of us wins the jackpot – do we share it?!