How ‘suits’ add valueDavid Patrick
Thanks to David Patrick’s contribution at the Marketing Industry Network event ‘Suit Yourself’ in Manchester last night, we’re feeling rather more secure in our jobs. The focus of the event was whether agencies still needed suits or whether they are simply ‘bag-carriers’ or ‘paper-pushers’(!)
David, as befits a ‘suit’, launched into a robust, well researched, well prepared presentation of the argument for the added value that talented suits bring. Saul Peake of The Other Agency argued that suits slow down the process and that ‘coloured charts’ are irrelevant and a waste of the client’s money. Saul’s other ‘supporter’, John from Unsuitable, another suit-free agency, undermined his compatriot by confiding that they had recently employed two suits and were looking for a third!
Everyone concluded that suits are valuable assets to an agency as long as they are talented, committed and creative. A result as far as we’re concerned!