One agency, two strands: Yes Agency and Yes Community EngagementDavid Patrick
Agencies, by their very nature are constantly evolving and changing, according to market conditions and the requirements of their clients and end users. Over the years, we’ve been incredibly fortunate to work with hundreds of clients, each with their own unique needs. Intrinsic to the agency’s ethos is to work in close partnership with these clients to share their journey and help them overcome any obstacles in the way.
Whilst creative development has always been, and always will be, the heart-beat of the agency, our work has also taken us down a number of interesting paths; the most significant of which is the development of ‘Yes Community Engagement’, a unique methodology which features as its proprietary tool, ‘Communitography’ which we developed in 2013.
Yes Agency focuses on the delivery of design and marketing communications across a variety of channels, Yes Community Engagement, as the name suggests, focuses on engaging with communities of choice in order to drive lasting behaviour change.
Clearly there are a number of over-lapping disciplines between the two. Both strands of the agency deliver creative and strategic thinking, design, film production, digital, face-to-face marketing, telemarketing, qualitative and quantitative research, email marketing and social media management. However, Yes Community Engagement also includes the implementation of social marketing and behaviour change strategies, delivered through direct engagement with communities brought together through shared interests and values rather than geography.
So, what unites the two strands of our business?
Overall, what brings the two halves of Yes together is an agency-wide commitment to making a difference. All our clients are focused on the desire to make a difference and contribute to the greater good, whether that’s through driving participation in sport, stimulating educational attainment, facilitating enterprise or supporting initiatives to protect the earth’s resources. It’s what we passionately believe in as an agency, and are proud to support.