Brief: The rebranding required attention to detail and intelligent design solutions to accommodate the variety of items. Technical factsheets and corporate reports had to remain professional in appearance and comprehensive in content while also looking visually appealing.
Approach: By keeping the theme simple with a structured colour scheme we created impactful artwork/branding for a wide range of collateral and updated the clients’ technical publication library.
This high contrast strategy translated well into online/interactive artwork too, for example ‘skins ’for Apps, software programs and e-marketing templates. To help spread awareness of the rebrand AHDB was keen for us to create banners and other exhibition material for international audiences. Our account management team worked closely with our studio designers so that design ideas could be fed back to AHDB for approval throughout the process, meaning no time was lost as items could get signed off as soon as they were finished, rather than waiting to sign them all off at once.