The five fundamental laws of SEO

Insightful post from Dave Chaffney on how to get the most out of Search Engine Optimisation:-

First Law of SEO. The more pages on your site that are indexed by Google, the more visitors you will get. So make sure your index inclusion is 100% and Google’s robots can find ALL of your relevant content.

Second Law of SEO. If you create more pages with unique keyphrase rich content, you will get more qualified visitors, leads and sales. So make sure you identify target keyphrases and create additional content themed around them.

Third Law of SEO. If you create more quality internal links you will get more quality visitors, leads and sales. So make sure that link-building isn’t only an external activity – you will need to refine your internal link architecture. This may require a new web design and any site redesign project should have SEO as a key objective.

Fourth Law of SEO. If you create more quality external links you will get more quality visitors, leads and sales. So a proactive approach to link-building will pay dividends. Great content will also lead to more natural links, but it will only get you so far. You need to be proactive also. Most SEOs say this is THE most important factor for improving your listings, but it is perhaps the most difficult to achieve, so you need to be proactive.

Fifth Law of SEO. If you spam, you will be found out eventually. So don’t spam – Google’s quality will find you out and drop you from their index as they did for BMW last year. You need to ensure that an ethical approach to SEO is used. So, you need to work through with an agency to work through how ethical you are since there are many shades of grey