UKTI adds a bit of Yes expertiseDavid Patrick
Here’s another campaign for the UKTI, helping them to encourage businesses to sign up for their Passport to Export programme. Since the programme offers businesses an experienced export adviser for 18 months, the creative idea features a UKTI adviser stuck to the side of a crate – demonstrating the benefits of adding export expertise to a business. The activity is being rolled out across direct mail, leaflets, online and in b-to-b publications over the next few months.
How did our intrepid model manage to stay in place during the photo shoot? Was he:
a) sitting on a cleverly disguised bicycle seat, or
b) lying horizontal with cardboard up his trousers to hold the creases