Using online as part of the mix

Microsites can be used very effectively to support offline activity. Event management microsites for example, such as this one here that’s been developed for JCB, gives customers an additional way of registering for the event. It’s enabled us to collect information quickly as well as provide the customer with an instant confirmation of their preferences. It’s also given immediate access to the client and the dealer network, through the back office system, as to who’s registered for what and in who’s patch.