What to monitor with your email marketingDavid Patrick
The power of email marketing are the tools available for instant analysis of how your campaign has performed. This is a snapshot of the current results from the agency newsletter sent yesterday. It shows:
Link Activity Report
Which shows how popular each link in the newsletter was and who clicked each link.
Opens Over Time Report
This enables you to track who opened the email on a minute by minute basis.
Track who unsubscribed from this communication.
Recipient Bounce Activity
To see which subscribers did not receive this campaign and why.
Bounces Over Time Report
Track the bounce activity over time for the entire campaign down to each minute.