Which media works best for you?David Patrick
Yesterday the DMA North hosted a debate in Manchester looking at which of door-to-door, online or inserts were the most responsive media to use.
There were some particularly lively and information presentations, particularly on door drops from Mark Davies of TNT Post and online marketing from Ian McCall of Direct Response (Carphone Warehouse).
The immediacy and flexibility of online marketing was eventually overshadowed in the debate by the reach and responsiveness of door drops. At the final vote door drops won by a clear majority.