Why we love direct marketing

Peter Gabriel’s new venture, WE7, is a great example of how targeted advertising enables us all to download music for free and guilt-free. Before the track plays a 10 second ad runs. Advertisers buy spots according to the audience they want to target.

It’s a win-win-win: consumers get free songs without pangs of guilt for stealing from artists, artists are paid for their music, and advertisers get the opportunity to “Intimately whisper into the ears of their targeted audience like never before”, as We7 puts it. Fantastic!