Yes Agency at InterbuildDavid Patrick
We were at Interbuild this week visiting clients and checking out their competition. Trade shows are a great place to to meet clients’ customers and get a good idea of what they’re interested in. It’s also good training for junior account execs to be put on a client’s stand and encouraged to promote their products all day long. The next time they’re briefing creatives you’ll find they’ve developed a bit more passion and more insights into the features and benefits of the products.