Yes Agency Guide 4: Facebook tool box essentialsAmanda McDonald
According to Facebook’s latest statistics (updated in August of this year), its importance as a marketing tool is continuing to increase.
With new tools being continually added to its tool box, it’s easier than ever to hone your relationship with customers and prospects. Here’s our whistle-stop tour of the Facebook tools we’ve been using to help our clients maximise the Return on Marketing Investment (ROMI) of their social media channels:
Rev up your social media strategy
You’ve got a great blog and an effective strategy across Facebook, Twitter and Instagram: so how can you use free and accessible tools to boost your engagement? The Facebook Creative Hub can help you to experiment with how your social content can work in situ, showing you live renders of how your advert will look.
Tools of the trade
Looking to drive a deeper connection with your target audiences? Give a face to your brand? Why not try Facebook Live? The ultimate direct channel, you can even respond live to comments from your audience and encourage viewers to subscribe to future broadcasts. The Facebook algorithm also prioritises live streams, making you the top of your followers’ news feed if you ‘dare to stream’.
The ultimate power tool
Need to create and share engaging content for multiple brands? Facebook Power Editor helps to create, edit and publish multiple ads at once. It also allows you to create organic posts in the format of adverts, without the paid boost, adding a bit more variety to your organic news stream. Also, don’t forget to take advantage of the fluidity of social media. Weave in your ‘paid-for’ advertising with your organic content and reflect the style of your paid-for Facebook ads with your own content.
Nail your call-to-action
As almost 80% of time spent on social media platforms is on mobile (Source: Wordstream), then how do you ensure that browsing turns to action? There are so many great post formats to get your creative juices flowing.
We are really liking the Facebook Carousel format, a useful tool to use clever imagery (still or animated) to drive traffic from Facebook to relevant pages on your website. The carousels can display up to 10 images to showcase your products or depict a scene before directing them to relevant online content. Click on the picture on the right to see a good example of the format recently used by Target.
With Facebook Canvas, you effectively immerse your audience in the advert and before they know it they have seamlessly transitioned from the ad to your website, by simply scrolling through the advert. You can add lots of interesting visual treatments to canvas adverts including video and animated elements.
Forge your brand’s future
According to Sprout Social, it is anticipated that 80% of all web traffic will be video based by 2021. Ensure that your Facebook video content is pithy, relevant and attention-grabbing. Harness technology such as parallax scrolling or even the addition of chatbots to bring your social content to life.
If you want to give your social strategy a lift, email us at firstname.lastname@example.org or call us on 01889 564931. We’d be happy to show how Facebook can work harder for you.