Being doubly persuasive

Joined up thinking’ is a concept bandied around a lot, particularly in the public sector. I’m curious to see how often it really works in practice. At Yes Agency we’re fascinated with communities – how they operate, how they communicate, who the leaders and followers are, and how we can use this information to persuade them to say yes to new products and services.

We’d also like to see clients join forces to attract the same communities – social housing providers joining forces with back-to-work agencies, and rehabilitation providers with education institutions or whichever combination works. We can then start to really drive change in our communities and put joined up thinking into practice.