Advertising cool is back

Having spent the best part of the last week or so watching inordinate amounts of TV I was able to see a lot more advertising than I would usually. Amidst the reams of bingo and gambling ads there were a few real gems. Three in particular I didn’t seem to tire of watching – Ikea’s ‘you will always find him in the kitchen at parties’ ad is eminently watchable, whilst Virgin’s ad seems to strike the right note and the new Capital ad is stylishly shot and effortlessly cool. Hopefully 2011 will bring advertising cool back. Happy new year to all!