Anyone can have a dreamDavid Patrick
A recent article in Marketing concludes that ‘until we get leading politicians in the English-speaking world who explicitly reject selfish capitalism and implement the appropriate policies for at least a generation, it will be quite impossible to market ethically’.
The article goes on to state that the aspirations created by advertising foster unhappiness leading to depression through social comparison. The logical progression of this argument is that our less affluent (and less content) members of society should not be allowed to dream!
What rubbish! Aspiration is what makes us human and what drives us to better ourselves. Also, what about all the advertisers who seek to benefit their community by promoting education, rehabilitation, training and a healthier lifestyle? Surely it is absolutely ethical to provide these advertisers with a platform to spread their message to the hard-to-reach. If we, as the advertising community, are selective about the clients we assist, marketing has a valuable contribution to make to the benefit of all of us.