Bigging it up at the Brit

Yesterday I attended the launch of the Inspiring Communities programme which encourages everyone in a community to support their young people and encourage them to get involved in activities which help them to improve their attainment. We’ve been appointed by Groundwork to handle the social marketing campaign that supports the launch and we were given the opportunity to road test our new ‘Big up your future’ campaign with the young people that came along. It was a great day and fantastic to see the kinds of activities that are available to young people from Dresden, Normacot and Florence.