Community Marketing Gets an Academic Platform

I am working with my colleagues at Staffordshire University (where I lecture every so often on Advertising and Brand Management) on a paper to be submitted at a conference organised by the European Foundation for Commercial Communications Education (the educational arm of the European Association of Communications Agencies).

The event focuses on The Future of Commercial Communications Education in Europe, and our community marketing methodology will be presented as part of a section entitled ‘Business-Academia Partnerships – learning to deal with a chaotic media landscape and global consumers’. Watch this space to see how the great and the good in the academic world respond to this new approach to marketing.

Amanda McDonald