Developing a social media strategy

Here’s a presentation we gave at the DMA Masterclass in Social Media on 9 February. The key stages in developing a social media strategy are:
– First ask yourself what you want to achieve with social media
– Survey the online landscape and find out where conversations are taking place that are relevant to you – define your media
– Start listening
– Join in and start sharing
– Remember the key principles of openness, honesty, transparency and being benefit-led
– Engage with your customers by providing added value content
– Invest time and resources

David