Emerging talent

This week I’ve been judging the creative work from Advertising students across Europe for the Ad Venture competition for the EFCCE (the European Foundation for Commercial Communications Education). It’s been a fascinating experience to be on the receiving end of lots of proposals, and to see how these talented students tackled the brief. Some of the campaign ideas are fantastic, but what was really interesting is that a brief can be tackled in so many dramatically different ways.

It’s a great competition and shows us, the jury, that there are lots of work-ready undergraduates just waiting to slot into our industry. Plus, there’s a few lessons to be learnt for us in how we present our ideas…

Amanda McDonald