Former DMA chair receives industry accolade

Last week I attended a reception hosted by the Direct Marketing Association to thank staff and council members for the work they all do. It was good to meet so many agency and client folk who give up their time to organise events and promote best practice in our industry.

I sit on the DMA North Council which meets every other month in Manchester. Unlike many of the other councils which are focused on a single channel, DMA North has representatives from clients, agencies, data bureaux, telemarketing agencies as well as digital marketing experts. Also present among the 100+ DMA members at the reception were those involved in the email marketing council, the agencies council, the mobile marketing council among many others.

The evening finished with a special presentation to David Metcalfe, the previous Chair of the DMA. The DMA Board elected David to the Roll of Honour in recognition of his outstanding leadership particularly in guiding the DMA through a two year transition phase to ensure it meets the needs of its members. Given the calibre of those involved and the tremendous output of the DMA David has certainly contributed towards creating a vibrant organisation with tremendous support and goodwill from its members.