Go on, just pick one…

I had lunch today with Steve Antoniewicz who runs the Recommended Agency Register. They work with clients to recommend the right agencies for them. The growth of new digital channels has meant that marketing agencies have diversified beyond recognition. This has made it much more difficult for clients to choose the right agency. Steve’s view is that the agencies which will be successful are those who can cut through the multitude of ways consumers can interact with brands. What’s needed is a clear and concise strategy to help them build customer relationships. That’s where we come in.