Learning the magic

Learning the magic

Over a good lunch at Le Mont at Urbis in Manchester I was discussing with someone who has been there, done it and presumably made a few quid, how best to plan for growth. So what magic ingredients are there for growing an agency. He said there were 3 key factors:

  1. Refine your prospect list down to just 10 names
  2. Know exactly what you want to get out of your agency (money, awards, teamwork, peer recognition)
  3. Put a date on your exit and work out what you need to do by then