Marking 25 years of WWAV, the most successful DM agency in the UK

Last night we marked 25 years of WWAV with a gathering at the Kensington Roof Gardens of around 250 of those of us who’d worked there during the last two and a half decades.

John Watson founded WWAV in 1981 and within 5 years it was the largest DM agency in the UK. Many of us learnt the business of direct response from him and his team. The fact that so many of those who went last night have gone on to create their own successful agencies or rise to senior positions at pretty much every major DM agency is testament to this.

Hats off to you John and every success with your new agency.