Meeting the team from Google
The Google agency support team hosted a breakfast seminar in central London this morning to talk about the help available to agencies and the tools that they provide.
It was certainly a very slick, well organised event with perhaps 30 agencies in attendance. We’re taken on a whistle stop tour of AdWords, Google Analytics, Google Earth, Google Maps. What caught my eye was a new programme called JumpStart. Specifically aimed at agencies it gives us access to a team of Google AdWords specialsts who will advise on how best to implement new campaigns based on their campaign goals and level of spend. Effectively it will enable us to become instant experts as we get access to their considerable collective expertise. And it’s all for free! (Well, for 30 days anyway).