Method marketing

Our bingo trip last week was a storming success – if you consider marking off the wrong tickets, being told to be quiet and not winning so much as a tenner for a line a success! However, we did get a real feel for the motivations of the community featured in Channel 4’s Shameless. The trip was the first in a series of activities that will help us to practice what we preach, based on the premise that we can only communicate effectively with a community if we understand them completely. We’re following the tried and tested model that method actors use. So we’re method marketers if you like. Watch this space for the next in the series…