Michelin magazine – driving engagementAmanda McDonald
As an agency with a long-standing history in targeted communications, there is nothing quite like an engaging and informative magazine to share corporate information, reinforce values, celebrate success and signpost future events. It’s a corporate tool that invites engagement in a way that other channels often cannot.
For example, in our work for internationally renowned tyre manufacturer, Michelin, our designs for staff magazines, MiNews, and business-led BibNews, are created to guide the reader through a journey of understanding of the organisation’s activities. As well as imparting corporate news, these communications have the power to inspire, to inform and to engage employees in a shared vision. It’s a key driver in employee loyalty and should remain at the centre of any organisation’s employee communications.