More DMA Insights

Today’s updates from the DMA conference are all top tips. All of the organisations represented at the event are responsible for successful marketing campaigns via a number of different channels. Here are some of their secrets of success:

1. Aviva – anchor your marketing in a single strategic platform. Theirs is – ‘one satisfied customer after another’
2. Synapse – align your social media marketing with your KPIs and constantly measure it
3. Wunderman – assign the right people to the job – ‘the people who can make it possible are different to the people who can make it happen’
4. ITV – content needs to live and breathe across all of your different platforms
5. Latitude – photos and prices in your Sitelinks will help drive conversion

More top tips to follow…