According to the DfES, NEET young people (people who are Not in Education, Employment or Training) will cost taxpayers an average of £97,000 each in their lifetime. Equally, where agencies join together, the number of NEETs falls. Marketers are as important to this process as the agencies that offer solutions and support to this audience.
It’s our duty as marketers to work harder to reach this disengaged group and guide them towards the wealth of agency support available. Unlike a more mainstream audience, NEETs pose a trickier challenge for marketers. It is up to us to think smarter, get to know their influencers and really make a difference to our community at large. At Yes, we’re bouncing round a few NEET ideas at the moment, enabling us to enhance our specialism in this area.