Suggestions on running the perfect pitch

Great post from David Wethey with plenty of advice on clients looking to put their business out to pitch….

1. First things first, let’s get this one out of the way. It’s often the first thing I am asked by new clients. Why is it so hard choosing an advertising agency and what are my Top Ten Tips for Pitching? Second point first:don’t go to pitch unless you have to

2. take independent advice

3. lean over backwards to be fair to all the agencies involved – particularly the incumbent

4. spend as long as it takes to firm up on the criteria – don’t be diverted onto anyone else’s agenda

5. deliver a terrific brief. be very clear about what is wanted at every stage, and whether you are looking for a long-term marriage or short-term fix

6. define the process and ensure that it is tailored to your individual needs as off the shelf solutions tend not to work

7. work out a realistic timetable and stick to it (often harder for clients than the agency)

8. keep the judging team consistent

9. it is never too early to talk about money – leaving it until after the pitch can spell disaster

10. the pitch process won’t be a night at the opera, but aim to become your chosen agency’s favourite client and they won’t hesitate going that extra mile for you which is how you get brilliant campaigns that empty warehouses and kill competition