What’s needed for marketing success in 2012 – an approach by Dave Chaffey

Dave Chaffey has posted on his site – Smart Insights – a series of ‘Quick Guides’ for success in marketing which I’d wholly recommend.

Dave is a a bestselling author, consultant and speaker who enjoys sharing tips, tools and techniques on all things digital. He was my tutor when I studied for the IDM’s Diploma in Digital Marketing and happens to be based down the road from us in Derby. He’s also spoken at our DMA North’s annual conference on digital trends. His series of quick guides cover the following which he presents as 10 key factors for marketing success in 2012:

1. Digital marketing is Marketing
2. You need a strategy
3. Measurement and optimization are your foundation
4. Joined-up, customer-centred marketing is essential
5. Keep communications human
6. Be agile
7. Inbound marketing trumps outbound marketing
8. Engagement is the real challenge
9. Think global, act local
10. Markets are conversations