Why you sometimes need to ignore the rules of grammarDavid Patrick
Why do we start sentences with And. But. Because.?
Direct Response Works points out that it’s because that’s how people talk.
“Focus your customer communications on your customers – their tone, their language, their way of communicating. There is no right or wrong way to communicate as long as you’re speaking in language appropriate to your audience and speaking to them in terms they understand.
Once you’re understood, your customer is in a position to act. And heeding your call to action is always the ultimate objective.”