You can’t be everybodys’ friend

Young entrepreneurs from the world of advertising descended on the Circle Club in Manchester last night. The reason, a book launch of ‘You can’t be everybodys’ friend’ by John and Jeff of Consult – the new biz consultancy.

There was an interesting mix of business mentors, online agencies, freelancers and PR folk. The mood was upbeat, business optimism was strong and it was fascinating to see just how many new niches were being carved out by those prepared to take a risk and launch out on their own.